Introduction / Korean Brands / L'Cret / Wishtrend

Introducing L’Cret Miracle Magic Lipstick. via

Are you looking for a new make-up best friend or just want to add more to your amazing beauty collection? Then, look no further, this beauty might just be the one for you! This is your 7 in 1 lipstick. Yes, that’s right. Find out more about L’Cret’s Miracle Changing Lipstick/gloss, and be prepared to be captured.

I managed to grab the Elegant Purple (Why purple? Because I love purple!) but as soon as I tried it, I ended up wishing of grabbing one more, in different colour!

Now before we get on to the swatches (courtesy by, let me share a thing or two about this brand. I’m sure that some of you might be unfamiliar with this, just like myself before.

L’Cret is actually a sub-brand from the popular mass-market brand called Lioele. If you’ve not heard of Lioele – it’s a Korean brand that gained popularity when launched back in April 2009. Its beauty theme revolves around transforming you into a Cinderella of 21st century.

(Another Korean brand with the princess-y and cute beauty theme is Etude House – your drugstore brand, more well-known than the former, that you might have heard of.)

Lioele line uses the 17th century Cinderella style fairy tale as its motif, and incorporate the elegant lifestyle of the noble women in those times in their products. Nice. We love a little bit of fairytale and glamour in our beauty products, don’t we?

L’Cret – Lioele’s sub-brand, on the other hand, was only just released and made available at Korean Home TV Shopping Channel and  currently offers 3 lines.

And as the beauty gods heard our beauty pleas – wishtrend just happened to launch L’Cret line on their site!

Now that’s out of the way, let’s meet the lovelies, shall we?  Here’s L’Cret Miracle Magic Lipstick range.

Prepare to be captured!

The array of colors are definitely eye catching, while at the same time mysterious, don’t you think? Who on earth would wear Yellow or Green coloured lipstick? Unless, you’re making a statement or strutting your stuff down the catwalk. But wait… they’re color changing. That’s the secret of L’Cret!

And if you’re still not swayed with the lip-popping colors, then let me tell you more:

It’s your 7 in 1 lipstick! Not just 3 in 1, but 7!

It’s your balm, gloss, tint, rouge, liner, lip treatment, and lip sunblock!

Not only that, these lipsticks are highly pigmented and provide hydration to your lips that could last you up to 12 hours! It also has SPF14 that will protect your lips from the harmful UV rays. Still unsure? These lipsticks are mineral oil, mica, and paraben free.

*Hippophae rhamnoides oil ( or known as seabuckthorn oil which is used in Russia and China to treat skin burns from radiation and now has become an anti-aging cosmetic product ).

And for your perusal – here are the ingredients of natural oils used to moisturize and protect your lips, and the rest of the ingredients further down below:

Castor Seed Oil, Orange Oil, Lavender Oil, Rosa Canina Flower Oil, Olive Oil, Sweet Almond Oil, Coconut Oil, and Seabuckthorn Oil.

So of course with this calibre of ingredients and eye capturing colors, it’s no surprised that the Korean beauties were captured by L’Cret. Sold out 3 x times on Korean Home TV Shopping – in a flash!

Here’s a comparative table that would tell you more about these lipsticks:

So, are you Sexy Red, Elegant Purple (Me!!!), Fresh Green, Exotic Yellow, or Orange Red?

I should have gotten Orange Red as well, I’m into orangy-tangerine-y color, since I got my Etude House FollowMe Tint – check here. 

As this is more like the brand’s introduction, I’ll do a separate short and sweet post next time including swatches of my own and review of this product.

And for a limited time only – finally gave me a discount code for the awesome Sweetjellybean readers!

*Restriction applies: Applicable on all orders over $10, Code will expire by the end of August 2012. Make sure to enter the code in capital letters, for it to work.

Sale is now on at for L’Cret Quick and Dry Coating Nail Polishes for $4.40 a piece! (that’s 50% off the normal price!) Other products are also available, so if you want to try any of’s range, now would be the best time. Use the code, this was made for you!

(Don’t miss my giveaway!)


24 thoughts on “Introducing L’Cret Miracle Magic Lipstick. via

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    • Hun! You will not regret if you get the purple. Use the free shipping code SWEETJELLYBEAN, given by to Sweetjellybean readers. It’s valid until end of this month. I’m just putting a list of my next order. Seriously, it’s so good. I was wearing it today and just lovin’ it!

    • I’m not a lipstick girl myself either, and I was surprised when I tried this out the first time because it’s nothing like the lipstick I thought this would be. It’s more like a lip gloss and lip tint, actually. The only difference I guess when it comes to this and your ordinary lip gloss, is the fact that this one is buildable, which I think is really cool. Oh yeah, Fanta Orange is nice… 🙂

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  3. I’m sure Avon did something similar to this years ago! I think I got my mum to buy it me as a kid; it was a green lipstick that turned pink. These look way better though and you get a range of colours! I love the sexy red and fresh green but not sure which would suit me!

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